getnoticedonline.com^SM Attends
Search Engine Strategies Conference

Why we attend Search Engine Strategy Conferences.
As with every evolving situation like search engine-optimization (SEO), there is always a need for a refresher course. The strategies on how to get your website noticed online constantly change.

One Example:
Years ago webmasters could hide keyword phrases behind each web page in part of the page's "meta tags" to help a site be known for those phrases. The strategy has changed so that search engines do not use these keyword meta tags to help position a website in its popularity ranking. In fact, if the keywords are done badly enough they will actually hurt a website instead of help its rankings!

Rick Lark, Ph.D. is our search engine expert. His goal in attending is to see what lessons can be learned from others' successes and failures in creating SEO-friendly pages. Then by using the best search engine strategies, we help our getnoticedonline.com^SM clients in each area:

• Website Design
  How a website is design will affect search engine ranking after it goes live. It is important to know the best way to lay out the content on a page, store the pages on a web server and what to do with the pictures on a page.
• Web Page Writing
  Discovering which words to use on a client's web pages and how writing for the web is different than writing a print ad or a brochure. A service we offer is research into the popularity of phrases so clients know which ones should be on their web pages.
• Page Statistics
  There is a lot of important information hidden in the numbers of how popular different pages are each website. Discovering what is popular on a website shows what new content should be added there in the future.
• Pay-Per-Click Ideas
  Our goal is to have clients found on the left side of search engine results in what's known as the "natural" or "organic" listings. You don't ever have to pay to get noticed on this side. However, many clients have a special phrase that they want to make sure is linked to their site. They are willing to pay for advertisements to appear on the right side of search results.

The getnoticedonline.com^SM core clients are in three general categories: healthcare, real estate, and entrepreneurs. The lessons from the 4-day intensive set of courses is helpful to all our current and future clients. This new SEO knowledge allows us to make educated suggestions to all of our clients so they can take advantage of the powerful benefits from having a great SEO friendly website.

 
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